SUGGESTED SUMMER READING MATERIAL
Summertime means vacation time! But being out of the office doesn’t necessarily mean that your mind entirely is. You may catch yourself thinking about work or the responsibilities waiting for you after your much needed R&R comes to a quick end. Although tuning out those responsibilities is healthy while on a brief break, who say’s you can’t use this time to recharge your ambition and gain some new motivation?
The list of reading material we’ve assembled below should provide ample insight and fresh perspectives to help give you that up and at ‘em attitude and energetic eagerness required when returning to work after a vacation. But hey, don’t forget to relax a bit!
Here are a few of our summer reading picks :
CONTAGIOUS: WHY THINGS CATCH ON
by Jonah Berger
What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumours more infectious? And what makes online content go viral?
GOOD TO GREAT
by Jim Collins
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?
IN THE COMPANY OF WOMEN
by Grace Bonney
Over 100 exceptional and influential women describe how they embraced their creative spirit, overcame adversity, and sparked a global movement of entrepreneurship. Media titans and ceramicists, hoteliers and tattoo artists, comedians and architects—taken together, these profiles paint a beautiful picture of what happens when we pursue our passions and dreams.
THIS I KNOW: MARKETING LESSONS FROM UNDER THE INFLUENCE
by Terry O’reilly
Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O’Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O’Reilly delivers all the answers they–and anyone with something to sell–ever wanted to know.
THE SUBTLE ART OF NOT GIVING A F*CK
by Mark Manson
In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be “positive” all the time so that we can truly become better, happier people. For decades, we’ve been told that positive thinking is the key to a happy, rich life. “F**k positivity,” Mark Manson says. “Let’s be honest, shit is f**ked and we have to live with it.” In his wildly popular Internet blog, Manson doesn’t sugarcoat or equivocate. He tells it like it is—a dose of raw, refreshing, honest truth that is sorely lacking today. The Subtle Art of Not Giving a F**k is his antidote to the coddling, let’s-all-feel-good mindset that has infected American society and spoiled a generation, rewarding them with gold medals just for showing up.
